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  1. Home
  2. /Bookmaker Duel
  3. /Sky Bet vs William Hill

Sky Bet vs William Hill

Sky Bet and William Hill head to head over five rounds: measured prices, then the four other areas we rate. What a bookmaker pays us plays no part.

Sky Bet

Our rating 4.5

Change
VS
1–0
Rounds

William Hill

Our rating 4.3

Change

What matters most to you · switch it and watch the verdict change

  • All-rounder
  • Best prices
  • Best app
  • Easy payments
  • Clean record
  • Most markets

Prices measured on

  • All sports
  • Football
  • American Football
  • Basketball
Sky BetFive roundsWilliam Hill
  1. Round 1 · Prices

    Level
    4.14.1

    Better price on the same bets · 394 prices compared across 136 matches

    37% Sky Bet betterlevel 31%William Hill better 32%
    • 93.4% average payout
    • 93.3% average payout
  2. Round 2 · Trust and safety

    Sky Bet wins
    4.53.8
    • Gambling Commission account 67370
    • £19.2m Gambling Commission payment in March 2023, the largest in our UK set
    • A further £82,687 penalty in August 2025
  3. Round 3 · Markets and coverage

    Level
    4.84.8
    • Prices 140 of the 383 markets in our sample
    • Prices 315 of the 383 markets in our sample
  4. Round 4 · Payments

    Not scored
    4.5–
    • 4 methods confirmed, including Apple Pay and Pay by Bank
    • 9 methods confirmed, including PayPal, Apple Pay and Pay by Bank

    We could not score William Hill here, so nobody is handed this round.

  5. Round 5 · App and tools

    Level
    4.84.8
    • iOS app: 4.67 from 88,451 ratings
    • Android app: 4.63 from 59,037 ratings
    • iOS app: 4.67 from 200,791 ratings
    • Android app: 4.23 from 33,159 ratings

The verdict· for easy payments

Sky Bet wins

We could not score William Hill on payments, and that counts against it when it is what matters most to you.

With half the weight on that, Sky Bet scores 4.5 out of 5 for you against 4.0.

Sky Bet takes 1 of the five rounds and William Hill none, with 3 level and 1 not scored.

Winner

Sky Bet

Best for: Mobile bettors who want fast withdrawals and easy bet building

4.5your fit
Read our bookmaker review

William Hill

Best for: Bettors who want a wide market range from a long-established name

4.0your fit
Read our bookmaker review

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Why not both? Plenty of bettors keep more than one account and take the better price each time. On these 139 markets that would have lifted the average payout to 94.6%, against 93.4% with Sky Bet alone.

On the next matches · match result
  • New Orleans Pelicans v Brooklyn NetsWed 11 Nov, 20:10
    New Orleans Pelicans
    1.671.67
    Brooklyn Nets
    2.202.20
  • Chicago Bulls v San Antonio SpursWed 11 Nov, 20:10
    Chicago Bulls
    8.008.50
    San Antonio Spurs
    1.071.07
  • Memphis Grizzlies v Denver NuggetsWed 11 Nov, 20:10
    Memphis Grizzlies
    2.252.50
    Denver Nuggets
    1.621.53

In each box the left price is Sky Bet and the right is William Hill. The better of the two is highlighted. Prices move, so check the match page before you bet.

More head to heads

Start a new duel
  • Sky Bet vs Coral
  • Sky Bet vs Betfair Sportsbook
  • Sky Bet vs bet365
  • Sky Bet vs Unibet
  • William Hill vs Coral
  • William Hill vs Betfair Sportsbook
  • William Hill vs bet365
  • William Hill vs Unibet

The rounds use the same five scores as our ratings. The prices round uses only the 139 markets both priced in full over the last 30 days, across 136 matches, so it is like for like. Exchange prices are counted after the exchange's own commission. Your fit puts half the weight on what you said matters most. How we rate

How a duel is scored
Five rounds
One for each area in our ratings: prices, trust and safety, markets, payments, and app and tools. The higher score takes the round. If we could not score one bookmaker, nobody is handed it.
Prices, like for like
Only markets both bookmakers priced in full over the last 30 days count, so neither gains from pricing easier matches. We need 20 shared markets before we call it this way.
The verdict
The five scores are weighted as in our ratings. Tell us what matters most and half the weight moves there. Rounds won only settle it when the weighted scores are level.
What it is not
Not advice, and not a promise of better results. A better price changes what a winning bet pays, not how often you win. What a bookmaker pays us plays no part.

Read how we rate · Exchange prices are counted after the exchange's own commission.

This is a guide, not advice. Scores are editorial opinions from published terms, regulator records, app store listings and our own price data. Check the bookmaker's site before you sign up, and only bet what you can afford to lose.