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  1. Home
  2. /Bookmaker Duel
  3. /Smarkets vs Unibet

Smarkets vs Unibet

Smarkets and Unibet head to head over five rounds: measured prices, then the four other areas we rate. What a bookmaker pays us plays no part.

Smarkets

Our rating 4.6

Change
VS
2–1
Rounds

Unibet

Our rating 4.4

Change

What matters most to you · switch it and watch the verdict change

  • All-rounder
  • Best prices
  • Best app
  • Easy payments
  • Clean record
  • Most markets

Prices measured on

  • All sports
  • Football
  • American Football
  • Basketball
SmarketsFive roundsUnibet
  1. Round 1 · Prices

    Smarkets wins
    4.94.3

    Better price on the same bets · 348 prices compared across 116 matches

    69% Smarkets betterlevel 0%Unibet better 31%
    • 94.7% average payout after commission
    • 93.7% average payout
  2. Round 2 · Trust and safety

    Smarkets wins
    4.83.8
    • Fined £630,000 in August 2022, outside our check period
    • £10m fine in 2025 and £2.94m in 2023 for anti-money laundering and customer protection failures
  3. Round 3 · Markets and coverage

    Unibet wins
    4.24.8
    • Prices 127 of the 256 markets in our sample
    • Prices 166 of the 256 markets in our sample
  4. Round 4 · Payments

    Not scored
    –4.2
    • 7 methods confirmed, including PayPal, Apple Pay and Pay by Bank
    • 8 methods confirmed, including Apple Pay, Google Pay and Pay by Bank

    We could not score Smarkets here, so nobody is handed this round.

  5. Round 5 · App and tools

    Level
    4.24.2
    • iOS app: 4.77 from 4,635 ratings
    • Android app: 2.83 from 1,368 ratings
    • iOS app: 4.28 from 6,831 ratings
    • Android app: 3.92 from 14,979 ratings

The verdict· for best app

Smarkets wins

Nothing separates them on the app, so the other rounds decide it.

With half the weight on that, Smarkets scores 4.4 out of 5 for you against 4.2.

Smarkets takes 2 of the five rounds and Unibet 1, with 1 level and 1 not scored.

Winner

Smarkets

Best for: Traders who want low commission and order book tools

4.4your fit
Read our bookmaker review

Unibet

Best for: Bettors who want strong prices and a wide market range

4.2your fit
Read our bookmaker review

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Why not both? Plenty of bettors keep more than one account and take the better price each time. On these 116 markets that would have lifted the average payout to 95.8%, against 94.7% with Smarkets alone.

More head to heads

Start a new duel
  • Smarkets vs Betfair Exchange
  • Smarkets vs Matchbook
  • Unibet vs Coral
  • Unibet vs Betfair Sportsbook
  • Unibet vs bet365
  • Unibet vs Sky Bet

The rounds use the same five scores as our ratings. The prices round uses only the 116 markets both priced in full over the last 30 days, across 116 matches, so it is like for like. Exchange prices are counted after the exchange's own commission. Your fit puts half the weight on what you said matters most. How we rate

How a duel is scored
Five rounds
One for each area in our ratings: prices, trust and safety, markets, payments, and app and tools. The higher score takes the round. If we could not score one bookmaker, nobody is handed it.
Prices, like for like
Only markets both bookmakers priced in full over the last 30 days count, so neither gains from pricing easier matches. We need 20 shared markets before we call it this way.
The verdict
The five scores are weighted as in our ratings. Tell us what matters most and half the weight moves there. Rounds won only settle it when the weighted scores are level.
What it is not
Not advice, and not a promise of better results. A better price changes what a winning bet pays, not how often you win. What a bookmaker pays us plays no part.

Read how we rate · Exchange prices are counted after the exchange's own commission.

This is a guide, not advice. Scores are editorial opinions from published terms, regulator records, app store listings and our own price data. Check the bookmaker's site before you sign up, and only bet what you can afford to lose.