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Betfair Sportsbook and William Hill head to head over five rounds: measured prices, then the four other areas we rate. What a bookmaker pays us plays no part.
What matters most to you · switch it and watch the verdict change
Prices measured on
Betfair SportsbookFive roundsWilliam Hill
Better price on the same bets · 292 prices compared across 107 matches
We could not score Betfair Sportsbook or William Hill here, so nobody is handed this round.
The verdict
Weighted the way our ratings are, Betfair Sportsbook scores 4.4 out of 5 against 4.3 for William Hill.
Betfair Sportsbook takes 2 of the five rounds and William Hill none, with 2 level and 1 not scored.
Best for: Bettors who want a fixed-odds book and an exchange in one app
Best for: Bettors who want a wide market range from a long-established name
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Why not both? Plenty of bettors keep more than one account and take the better price each time. On these 107 markets that would have lifted the average payout to 94.9%, against 93.8% with Betfair Sportsbook alone.
In each box the left price is Betfair Sportsbook and the right is William Hill. The better of the two is highlighted. Prices move, so check the match page before you bet.
The rounds use the same five scores as our ratings. The prices round uses only the 107 markets both priced in full over the last 30 days, across 107 matches, so it is like for like. Exchange prices are counted after the exchange's own commission. Your fit puts half the weight on what you said matters most. How we rate
Read how we rate · Exchange prices are counted after the exchange's own commission.
This is a guide, not advice. Scores are editorial opinions from published terms, regulator records, app store listings and our own price data. Check the bookmaker's site before you sign up, and only bet what you can afford to lose.
