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Virgin Bet and William Hill head to head over five rounds: measured prices, then the four other areas we rate. What a bookmaker pays us plays no part.
What matters most to you · switch it and watch the verdict change
Prices measured on
Virgin BetFive roundsWilliam Hill
Better price on the same bets · 477 prices compared across 159 matches
We could not score William Hill here, so nobody is handed this round.
The verdict
Their weighted scores are level at 4.3 out of 5, so rounds won decide it.
William Hill takes 3 of the five rounds and Virgin Bet 1, with 1 not scored.
Best for: Casual bettors who want free streaming and simple football cover
Best for: Bettors who want a wide market range from a long-established name
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Why not both? Plenty of bettors keep more than one account and take the better price each time. On these 169 markets that would have lifted the average payout to 93.9%, against 92.8% with William Hill alone.
In each box the left price is Virgin Bet and the right is William Hill. The better of the two is highlighted. Prices move, so check the match page before you bet.
The rounds use the same five scores as our ratings. The prices round uses only the 169 markets both priced in full over the last 30 days, across 159 matches, so it is like for like. Exchange prices are counted after the exchange's own commission. Your fit puts half the weight on what you said matters most. How we rate
Read how we rate · Exchange prices are counted after the exchange's own commission.
This is a guide, not advice. Scores are editorial opinions from published terms, regulator records, app store listings and our own price data. Check the bookmaker's site before you sign up, and only bet what you can afford to lose.
