Why the best price matters
Small price differences add up. See what taking the best available price is worth on a single bet and over a season, with worked numbers.
Betting on the same outcome at a better price costs nothing extra. It is the simplest way to improve your returns, because nothing else about the bet changes: same stake, same result, more paid out if it wins.
On a single bet
A £10 bet at 2.00 returns £20. The same bet at 2.10 returns £21. One pound or dollar on one bet is easy to ignore, and that is exactly why bookmakers can price differently and keep customers.
Over a season
Say you place 200 bets of £10 at around 2.00 and half of them win. These figures hold the results fixed and change only the price:
| Average price | Staked | Returned | Result |
|---|---|---|---|
| 2.00 | £2,000 | £2,000 | £0 |
| 2.05 | £2,000 | £2,050 | +£50 |
| 2.10 | £2,000 | £2,100 | +£100 |
The example only shows the size of the difference. Winning half your bets at those prices is an assumption, not a typical result, and most bettors lose money over time.
Accumulators multiply the difference
Each leg multiplies the next, so small gains compound. Four legs that are each 5% better give a return 21.6% higher, because 1.05 × 1.05 × 1.05 × 1.05 = 1.216. See how accumulators work.
How to find the best price here
- Open any match. The highest price in each column is highlighted.
- Switch market tabs to compare handicaps and totals.
- Click a price to add it to your coupon. The coupon then shows which bookmaker pays most for your whole bet.
The best price changes as odds move, so check the price on the bookmaker's own site before you confirm a bet. The table shows when our prices were last updated.
When the best price is not the whole story
Price comes first, but it is not the only thing that matters. Check that the bookmaker is licensed where you are, that you are happy with its withdrawal terms, and that any bonus you are using allows that bet. Our ratings cover these areas.
Guides are for information only and are not betting advice. Only bet what you can afford to lose. See our responsible gambling page for support.
