How to read a welcome offer
The terms that decide what a bonus is really worth: stake return, minimum odds, wagering, expiry and payment exclusions.
A welcome offer's headline tells you very little. The value sits in the terms, so read these before you sign up. Offers change often, and the bookmaker's own terms are always the final word.
The terms that matter most
- Stake return. Free bets and bonus bets usually pay winnings only, not the stake. A £10 free bet at 3.00 pays £20, not £30.
- Minimum odds. Your qualifying bet often has to be at or above a minimum price.
- Wagering. Some bonuses must be bet a set number of times before you can withdraw.
- Expiry. Bonuses often expire within days. Check how long you have to use them.
- Payment methods. Some deposit methods may not qualify.
- Eligible markets. Some offers exclude certain sports or bet types.
UK rules
Since January 2026, UK licensed operators cannot attach wagering requirements above 10 times the bonus to a promotion, and they cannot offer promotions that require play across more than one type of gambling, such as betting and casino together. Check the offer's terms for the exact conditions.
How to judge an offer
Work out what you would have to bet, and what you would get back if you lost, before you judge the size of the bonus. A smaller offer with simple terms can be better than a bigger one with heavy conditions.
Do not sign up to chase a bonus, and do not deposit more than you planned to. A welcome offer is a discount on betting you were already going to do. It is not free money.
Guides are for information only and are not betting advice. Only bet what you can afford to lose. See our responsible gambling page for support.
