Affiliate disclosure
How OddsUpfront makes money, which links are commercial, and how we keep that separate from our prices and ratings.
OddsUpfront is free to use because some sportsbooks pay us when people visit them through this site. This page explains how that works.
Which links earn commission
We have agreed to promote, and refer customers to, the sportsbooks we have affiliate agreements with. Links labelled Bet now, Claim offer or Visit site, and other links that take you to a sportsbook, are affiliate links when we have an agreement with that sportsbook. If you follow one and open an account, the sportsbook pays us: a one-off fee for each new customer, a share of the revenue it makes from your account where the law allows, or both. It costs you nothing, and you get the same prices and offers as you would by going direct.
A share of revenue means we earn more when customers lose. That is one more reason we keep commission out of our prices, our rankings and our ratings.
Some sportsbooks are listed without an agreement. They appear in our tables anyway, because a price comparison is only useful if it is complete.
Pages built around these links carry an Ad label near the top, and the Top sportsbooks strip that opens most pages is marked Ad too.
What commission does not affect
- Prices. We show the prices we receive. Tables are sorted by payout, not by commission.
- Ratings. Scores follow the method in how we rate. Commission is not an input.
- Rankings. Comparison pages rank sportsbooks by rating unless a page says otherwise.
How click tracking works
When you follow a link we log a record of the click, so that we can reconcile commission and understand which pages are useful. We pass a random reference to the sportsbook, which contains no personal information and no ad click ids. Our privacy policy describes what we store.
Advertising
If we ever publish paid or sponsored content, it will be clearly labelled as an advert.
Bet responsibly
Commission is earned when people bet, which is exactly why we keep these things separate. Only bet what you can afford to lose. If you need help, see our responsible gambling page.
