Our editorial team

Who writes OddsUpfront's reviews and guides, how we research them, where AI is used and how we correct mistakes.

Reviews, guides and comparison pages on OddsUpfront are produced by the OddsUpfront editorial team. Our reviews carry the byline "OddsUpfront Editorial Team".

How we research

  • Published terms first. We read each sportsbook's terms, bonus rules and payment pages, and record the date we checked them.
  • Regulator records. We check licences against the regulator's public register in each state and only link to sportsbooks we have recorded as licensed where you are.
  • Our own price data. Price comparisons and margins come from the odds we collect, not from what a sportsbook says about itself.
  • No hands-on testing yet. We have not opened accounts or made deposits and withdrawals for our reviews. Withdrawal times are what each sportsbook publishes. If that changes, reviews will say so.

The full scoring method is on how we rate.

Where we use AI

Match briefs, Slip Doctor, Ask the Odds, the parlay builder and the bonus decoder are written by an AI model from our own price data when you use them, and are labelled as AI wherever they appear.

Reviews and guides are researched and drafted with the help of AI tools, working from the sources listed on each review. Scores are not chosen by AI: they come from the published scoring method and our measured price data.

Independence

Sportsbooks cannot pay for a better rating, review or position. How we earn money is set out in our affiliate disclosure.

Corrections

If you spot a mistake, email hello@oddsupfront.com. We check every report, fix what is wrong and update the date on the page.