Privacy policy

Last updated 8 November 2026.

This policy explains what OddsUpfront collects when you use the site. We have kept it short because we collect very little: there are no user accounts, and analytics and advertising tags only run if you agree.

The site is run by OddsUpfront, which is responsible for your data here. Questions about this policy can be sent to hello@oddsupfront.com.

Working out your location

We use your IP address to estimate your country and, in the US, your state. This decides which sportsbooks we can show and link to, as regulations require. Your IP address is used for that check and is not stored.

Clicks on links to sportsbooks

When you follow a link to a sportsbook, we log:

• the time, the sportsbook and where on the site the link was
• the match and market you were viewing
• your approximate country and state, and your device type (mobile or desktop)
• the page you came from, without any query string
• a shortened, keyed hash of your IP address, and another of your IP address plus browser details
• if you accepted ads and campaigns: the campaign tags, ad click id, first page and referring site our campaign cookies hold

The hashes let us spot automated traffic and repeat clicks without keeping your IP address. We treat them as personal data. We use this log to reconcile commission and to understand how the site is used. We pass the sportsbook a random click reference and no personal information.

Analytics and advertising

We ask every visitor whether we may use analytics and advertising cookies. Nothing in this section happens unless you agree, and you can agree to one part and not the other.

• Measuring visits. Google Analytics, loaded through Google Tag Manager, records the pages you view, how you arrived, your approximate location, your device and browser, and a random identifier for your browser. Google processes this for us and may do so in the United States. We use it to see how the site is used and to improve it.
• Ads and campaigns. The tags of the advertising platforms we use (Google, Microsoft, Meta and TikTok) tell them which of our ads brought you here and whether you went on to a sportsbook. Our own two campaign cookies remember which campaign it was, and the details are added to your click records as described above. We may report the ad click id back to the platform that created it so it can count a sign-up for its ad. These platforms can link this to what they already know about you and use it for their own advertising, under their own privacy policies. We never pass ad click ids to sportsbooks.

If you say no, or your browser sends a Global Privacy Control or Do Not Track signal, none of this happens. You can change your answers at any time on our cookie policy page.

AI tools

When you use Slip Doctor, Ask the Odds, the parlay builder or the bonus decoder, what you type or upload (for example a photo of a bet slip) is sent to our AI provider, DeepSeek (Hangzhou DeepSeek Artificial Intelligence Co., Ltd.), to produce the answer. DeepSeek may process and store it in China. We do not keep what you send. We log the time, the tool used, its cost and a keyed hash of your IP address, so we can limit how often one person can use the tools.

Please do not include your name, account number, balance or other personal details. Crop them out of a slip photo before you upload it.

Cookies and browser storage

We use a few cookies of our own to keep the site working and remember your choices. Analytics and advertising cookies, including our two campaign cookies, are only set if you agree. Your coupon is saved in your browser's local storage and stays on your device. The full list, and the buttons to change your choice, are on our cookie policy page.

Who processes data for us

• Hosting and database: our website host and database provider store the click log and run the site, in the United States.
• Analytics: Google, through Google Tag Manager and Google Analytics, if you accept measuring visits.
• Advertising platforms: Google, Microsoft, Meta and TikTok receive data from their tags if you accept ads and campaigns. They decide how they use that data, under their own privacy policies.
• AI: DeepSeek, for the AI tools above.
• Odds data: our odds provider supplies prices to us. It receives nothing about you.

What happens at a sportsbook

Once you leave this site, the sportsbook's own privacy policy applies. It will collect information from you if you open an account.

Keeping data

We keep click records for as long as we need them to reconcile commission and to meet our legal and accounting obligations, then delete them.

Your rights

Depending on your state, you may have rights to access, correct or delete your personal data, and to opt out of its sale or its use for targeted advertising. We do not sell your personal information. If you accept ads and campaigns, the advertising tags pass data to ad platforms for advertising, which some state laws call sharing or targeted advertising. It only happens if you accept, and it stops when you reject it on our cookie policy page (the Do Not Sell or Share My Personal Information link at the foot of every page) or turn on Global Privacy Control in your browser. Contact us for anything else.

Because click records do not contain your name or contact details, we may need extra information from you to find a specific record.

Changes

If we change what we collect or who we share it with, we will update this page first.